Placer Labs (DBA: Placer.ai), a component of the Prime Unicorn Index, authorized a new Series C-1 on July 10, 2024, which is priced about 5.5% higher than its Series C preferred price.
Placer.ai is a data analytics company specializing in providing location-based insights for businesses. By utilizing advanced geospatial technology and machine learning, they offer detailed consumer behavior analysis and foot traffic data. Their solutions help businesses optimize their marketing strategies, site selection, and overall operations by leveraging real-time location intelligence.
The company last raised a $100 million Series C round in January 2022 and an additional $26.51 million in June 2022. This gave Placer.ai a post-money valuation of $1.06 billion at $4.90 PPPS. Investors include Aleph, Reciprocal Ventures, Array Ventures, Fifth Wall Ventures, JBV Capital, WndrCo, Majestic Realty, OCA Venture Partners, Stage Venture Partners, Irish Angels, MMC Technology Ventures, and others.
The new Series C-1 was authorized at a price of $5.17, valuing the company at $1.13 billion on a pre-money valuation basis.
In other news, this week was the quarterly reconstitution of the Prime Unicorn Index. Be on the lookout for our report covering the new components!